
Why 'By-the-Book' Businesses Fail (And How to Avoid Their Mistake)

Gustavo Ramos
May 7, 2025
As business owners, we often fall into the trap of trying to plan for every possible scenario. We create detailed processes with step-by-step instructions, hoping to eliminate mistakes and create consistency. But here's the truth: overly rigid processes can actually hold your business back! 🚀
Finding the Sweet Spot
Juggling everything as a business owner is tough. You want your team to follow procedures correctly, but you also need them to think on their feet when unexpected situations arise. That's where process caveats come in.
What's a process caveat? It's simply an understanding that while processes provide structure, your team needs room to apply judgment, creativity, and your company values when facing unique situations.
The Rigidity Problem
Many businesses we work with struggle with over-engineered processes that leave no room for autonomy. This creates several challenges:
Team members feel micromanaged and disengaged
Customer service becomes robotic rather than responsive
Unusual situations lead to paralysis ("This wasn't in the manual!")
Innovation stagnates because "we've always done it this way"
The Nordstrom Example
In the book Never Lose a Customer Again, author Joey Coleman shares how Nordstrom handles this balance brilliantly. Instead of creating endless procedures for every customer service scenario, Nordstrom has floor staff carry a simple card with them.
This card doesn't outline specific actions for specific problems. Instead, it reminds staff of their core purpose: helping customers. Management reinforces this by consistently checking if staff have their cards, but the emphasis isn't on following rigid rules—it's on embodying the company's values.
Why does this work? Because Nordstrom understands that it's impossible to plan for every scenario a staff member might face. Instead, they invest in a strong onboarding process that clarifies culture and values, setting expectations that empower employees to make good decisions.
Creating Processes with Caveats
Ready to bring this approach to your business? Here's how to create processes that provide structure while allowing for judgment:
Start with your values. What principles should guide decisions when the process doesn't cover a situation?
Build feedback loops into your processes. Where can team members flag issues or suggest improvements?
Identify decision points. Where in your processes should team members exercise judgment rather than follow a script?
Train on the "why" behind processes, not just the "what." When people understand the purpose, they make better judgment calls.
Celebrate when team members appropriately go off-script to solve problems. This reinforces the culture you're building.
The Backend Matters Too
Of course, empowering your team requires strong foundations. Like Nordstrom, you need systems that support your caveat-friendly processes:
A thorough onboarding process that emphasizes culture and values
Clear documentation of core procedures (even if they include judgment points)
Regular training that includes scenario-based learning
Leadership that models flexible thinking within process frameworks
Finding Your Balance
Every business has its own sweet spot between structure and flexibility. Financial or regulatory requirements might necessitate stricter adherence in some areas, while customer-facing situations might benefit from more autonomy.
The key is being intentional about where you need rigid processes and where you need caveats. Don't worry—we can help you identify that balance for your specific business! 😊
Ready to Level Up Your Processes?
You've built something amazing, and we're here to help you make it even better. If you're feeling stuck with processes that either don't get followed or feel too constraining, let's chat about finding your perfect balance.
Together, we can create systems that provide the structure your business needs while empowering your team to shine. Your customers will notice the difference!
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