Your problem isn't marketing. It's your sales system.
Exceptional customer service is one of the pillars of running a small business. But even the best businesses can fall short if they don't have the right systems in place.

Here's a personal example: I was looking for a new dentist after I recently moved, and found a practice a few minutes away with positive reviews. After submitting a new patient appointment request form online, a few days went by without a response. Frustrated, I called the office, only to get their voicemail. Not wanting to wait around anymore, I made an appointment at a second dental office recommended to me by a client. Weeks later, I got a phone call from the first office asking if I'd like to schedule an appointment. In the time it took them to get back to me, I had already completed my first appointment at the second office, and my next one was on the calendar for six months later.

How many other clients has the first dental office missed out on? Sure, their Google reviews are good—but that’s because they’re focusing on generating leads, when instead they should focus on the gaps in their sales system to respond quickly to strong leads that are ready to come in.

What is a Sales System?
A sales system is a structured approach to managing the entire customer journey, from the initial inquiry to repeat purchases. It involves a series of interconnected processes that ensure consistency, efficiency, and ultimately, increased revenue.

Key Components of a Sales System

• Client Journey Mapping: A detailed outline of every step a client takes, including interactions with your team.

• Processes: The specific actions and tasks involved in each stage of the journey.

• Data Tracking: Measurement and analysis of key metrics to identify areas for improvement.

• Consistency: Ensuring all team members follow the same procedures.

Benefits of a Sales System

• Increased Client Retention: A well-defined system helps you build stronger relationships and keep clients coming back.

• Higher Conversion Rates: Consistent follow-ups and effective communication can lead to more closed deals.

• Improved Client Satisfaction: Meeting expectations and providing excellent service fosters loyalty.

• Upselling and Cross-Selling Opportunities: A system can help you identify opportunities to offer additional products or services.

Why You Need a Sales System
As a small business owner, you might think focusing only on bringing in new clients is enough. But what happens after you close a deal? Are you following up consistently to nurture relationships and encourage repeat business? Getting clients through the door is the easy part: they’ve already found you and like your business. Now, how are you going to turn them into satisfied, loyal, repeat clients? That’s where a sales system comes into play, and helps you:

• Maximize Revenue: By optimizing your sales efforts, you can generate more revenue from each customer.

• Avoid Lost Opportunities: Consistent follow-ups ensure you don't miss out on potential sales.

• Improve Efficiency: A well-structured system streamlines your sales processes, saving time and resources.

How We Can Help
Connected Management Consulting specializes in helping small businesses develop and implement effective sales systems. We take the time to learn what makes your business unique, and we focus on creating an amazing and memorable experience for your clients. Our team can assist you with:

• Client Journey Mapping: We'll work with you to create a detailed roadmap for your clients.

• Process Development: We'll design efficient processes to guide your team.

• Data Analysis: We'll help you track key metrics and identify areas for improvement.

• Training and Coaching: We'll provide your team with the training and support they need to succeed.

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Don't make the same mistakes as that first dental office. By investing in a sales system, you can improve your business's bottom line and build lasting relationships with your clients. Schedule a consultation call to learn more about how we can help.